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The Seattle Times ran a piece yesterday from columnist Danny Westneat discussing the fact that three technologists from Amazon filed last month for a patent for technology that embeds ads in e-books. Check it out at : http://seattletimes.nwsource.com/html/dannywestneat/2009584124_danny02.html

If you really want to read it, check out the application here at the Patent Office: http://appft.uspto.gov/netacgi/nph-Parser?Sect1=PTO2&Sect2=HITOFF&u=%2Fnetahtml%2FPTO%2Fsearch-adv.html&r=1&p=1&f=G&l=50&d=PG01&S1=20090171750&OS=20090171750&RS=20090171750